Jack, McLaren extend winning partnership

4:31 p.m. Sept. 25, 2025

DUANE CROSS
MCO Publisher•Editor

The dynamic partnership between Jack Daniel’s Tennessee Whiskey and the McLaren Formula 1 Team is hitting the gas, with the two iconic brands announcing a multi-year extension of their global collaboration. This move solidifies Jack Daniel’s role as an official partner of the McLaren F1 Team, promising more fan-focused activations and limited-edition whiskey releases.

Since joining forces in 2022, the brands have successfully blended the worlds of motorsports and whiskey. The collaboration has resulted in a series of highly sought-after, limited-edition bottles and brought signature events, such as "Jack’s Garage," to life for fans in major markets worldwide, including Australia, the United Kingdom, and the United States.

Mark Bacon, Jack Daniel’s Global Managing Director, highlighted the partnership's success, stating, "This partnership has become a cornerstone of how we connect with our motorsports and whiskey fans around the world." He added that the continued collaboration will allow them to build on the momentum of creating "unforgettable experiences on and off the track."

The Jack’s Garage events have become a fan favorite, combining local culture with the excitement of global racing. These events have coincided with significant on-track achievements for McLaren, including their 2024 Constructors’ Championship title.

Matt Dennington, Co-Chief Commercial Officer for McLaren Racing, expressed his excitement about the extension. "We’re proud to extend our partnership with Jack Daniel’s, a brand that shares our passion for heritage, innovation, and creating unforgettable experiences for fans," he said.

The first release under the extended partnership – a 2025 limited-edition bottle – has already been introduced in select U.S. markets and F1 race cities worldwide.