Come for the smoke. Stay for the Lynchburg.
Rain or swine, The Jack may be the main course, but Lynchburg’s shops and restaurants offer plenty worth sampling beyond Wiseman Park.
Rain or swine, The Jack may be the main course, but Lynchburg’s shops and restaurants offer plenty worth sampling beyond Wiseman Park.
Bryant and Wendy Morton have built a life out of children, animals, fire, good food, and knowing when to let things rest.
Moore County Public Library is celebrating Computer Learning Month with T.E.L., Libby, and its October book sale.
The candle-making is serious. The labels are another matter. And then there’s a human-sized stuffed chicken named Bertha.
On Oct. 31, Halloween in the Hollow brings pumpkins, costumes, trunk-or-treating, and one famously headless visitor.
Dust off the Dutch oven. Tims Ford State Park is hosting seven Thursday evenings of cast-iron cooking beginning Oct. 8.
From Homecoming and The Jack to Rocktober and Halloween, October brings a full month of events to Lynchburg.
Bikes will roll into Lynchburg from every direction Oct. 24 for a day at Wiseman Park that will support the MCHS Marching Band.
The Parade of Teams opens The Jack on Thursday before the Saturday awards ceremony fills Wiseman Park.
From sunscreen to routine screenings, data shows Gen Z is missing some of the basic messages about cancer prevention.
A simple pan of apple blondies brings together everything the kitchen starts craving when September turns toward fall.
Kelly green shirts, a statewide matching day, and a week of activities will put Moore County 4-H front and center.
Moore County’s Imagination Library serves 131 children, giving locals a simple way to make Dolly Day matter close to home.
Whiskey Hill fall gathering will bring back Tobi Lee while honoring the late Bobby Cashion and raising money for Camp JOY.
A look back at the life and legacy of Bertha May Baker, whose antique shop became part of the fabric of downtown Lynchburg.
A simple make-ahead appetizer that combines corn, cheddar, sour cream, mayonnaise, and seasonings in just 15 minutes.
“From Ace Holler to the FBI” memoir tells how a farm boy climbed the Bureau, worked historic cases, and never left the holler behind.
These half-gram travelers are bound for Mexico, and our goldenrod, asters, and fence rows can help fuel the trip.
Alzheimer’s affects families across Tennessee and Moore County. Saturday’s walk puts those stories front and center.
Shaun Sherrill explains how Greenbelt changes Moore County, including use value, homesites, eligibility, and rollback taxes.
National Bourbon Heritage Month traces a whiskey uniquely shaped in the U.S. – with a modern chapter unfolding in Lynchburg.
Pumpkin bowling, chili, campfire s’mores, and family games fill the evening at free community fall festival.
A top-tier dip that earns a starting spot on every game-day table and never leaves a chip behind.
Rural teens face added barriers to mental health care. Here’s how families can start conversations and know when to seek help.
Older adults face greater risks from shingles, pneumococcal disease, and RSV. Here’s how families can prepare before illness strikes.
With nearly one in four Moore County residents aged 65+, a home concierge service could fill a growing gap for seniors.
Twenty-five years later, we still grapple with the wars, laws, security measures, and health consequences that followed the attacks.
Bikes from across Tennessee are headed to Lynchburg for a four-day CMA gathering Sept. 17-20 at Wiseman Park.
Whiskey Creek already bet big on overnight tourism. Could a 12- to 20-room boutique lodge work in Moore County?
Moore County could go far beyond machines with wash-dry-fold, pickup and delivery, commercial and hospitality accounts.
A mobile repair and fab business could serve local farms while reaching customers across the surrounding 45-minute market.
What kind of restaurant are we missing? A supper-focused concept may have room to grow after the tourist crowd thins out.
The sixth annual Tunnel to Towers 5K returns to Lynchburg on Saturday as the community marks 25 years since 9/11.
Crispy tater skins loaded with cheddar, bacon, sour cream, and green onions, plus six easy game-day variations.
Lynchburg locals weigh in on what the town needs next, from a pharmacy and Sonic to recreation, lodging and more.
A stronger economy may depend less on landing one giant employer and more on stacking smaller wins that fit the county.
Mike Corrado, Stacey Lamont Sydnor, and Joe Yankel reunite Sept. 11 – 25 years after 9/11 changed their lives.
Looking for an easy football snack? These are the perfect mix of heat, cheese, and crunch for your tailgating spread.
Four world-renowned names. Four very different paths. One little town at the heart of them all.
The 2018 whiskey-barrel exemption started with a Moore County audit and ended with Nashville taking a multimillion-dollar tax base off the local rolls.
From Saturday at Woodards to fall flowers and Book Buddy Lanyards, local families have several ways to pitch in.
Lynchburg Sweets & Treats opens with homemade cake pops, self-serve weekend sales, and custom orders.
In the Jan. 22, 2025, edition of the Observer, Haley Payne Roberts wrote about how the Imagination Library was a personal inspiration.
A 100% malted barley expression is leaving Lynchburg this fall – and this one carries a little history in the bottle.
Eleven Tennessee distilleries, including Jack Daniel Distillery, are contributing barrels to the 2026 Tennessee Collective whiskey release.
Analysis: Moore County credit-card, auto, mortgage and consumer debt – and how we compare with surrounding counties.
This easy banana nut muffin recipe makes 12 tender, walnut-packed muffins perfect for busy school-week mornings.
From football’s 1869 beginnings to Lynchburg’s documented 1922 team, it’s the game Moore County gathers to watch.
Make five grab-and-go lunches in just 15 minutes with these easy rollups made with provolone, arugula, and horseradish sauce.
171 years of livestock, lumberjacks, roaring engines, and enough midway lights to make a lightning bug feel underdressed.
79-lot tiny-home development remains unfinished as developer, Moore County work through access, bridge, zoning issues.
Lawsuits at Water’s Edge, Sunset Bluff testing HOA control, rental restrictions, finances, behind Chip Hayes’ communities.
Want an easy no-bake dessert? This creamy dip is ready in 10 minutes and works for lunchboxes, potlucks, and parties.
Three upcoming events will support Friends of Animals, with stops in Lynchburg, Bell Buckle, and Mulberry.
102 teams from 41 states and 22 countries will descend on Lynchburg Oct. 9-11 for ‘cue’s biggest weekend.
Moore County Schools carries 478 bus riders across 12 routes as students and motorists prepare for the first morning pickup.
Selection #17 captures what remained after 10 years of heat and evaporation on the top floor of Barrelhouse 1-13.
Before a teen starts driving or a college student leaves home, check for insurance gaps that could lead to costly surprises.
Classic five-cheese lasagna for Sunday dinner, or try a hearty one-pot lasagna soup for a busy weeknight.
A day to ‘wing’ it celebrates the unlikely rise of a scrap – from a disputed origin story to a Frontier Days victory.
Thinking about a metal roof? The sound may stir up old memories, but there is more to it than rainy-night music.
Make school mornings easier with practical lunch box ideas, thermos meals, kid-friendly sides, and simple preparation tips.
Supplements may look harmless, but weak evidence, drug interactions, liver risks can hide behind “natural.”
Canners, young cooks, speakers, sewers, and poultry exhibitors have opportunities to compete in Lebanon.
Josh Mandell discusses the ongoing zoning saga and plans for the proposed affordable housing development in Lynchburg.
AEDC tested critical Apollo systems, while UTSI helped build the aerospace community that supported the work.
Make the most of blueberry season: picking and storage tips, freezer advice, and a classic coffee cake recipe.
Found a hammerhead worm in your yard? Here’s what to know about the predator and the safest way to remove it.
Parasite can cause watery diarrhea that lasts for weeks. Find out how it reaches food and when to call a doctor.
Whether grilled, pan-fried, boiled, or steamed, the hot dog remains a summer staple on Moore County tables.
Riders and spectators will gather in Wiseman Park for the annual SSHBEA Horse Show, featuring 38 classes.
Simple checks can catch trouble before the temp gauge climbs to one of summer’s most common breakdowns.
A ripe tomato, soft bread, and real mayonnaise are all it takes for one of summer’s best Southern sandwiches.
A 1986 MCHS pen pal assignment led Sara Hope and a woman from England into a friendship that has lasted nearly 40 years.
One year at a time, the American story runs through frontier roads, wars, pop culture, science, and small-town Tennessee.
Before Uncle Sam pointed from a WW I poster, he may have started as a joke on barrels of beef during the War of 1812.
Rhonda Vincent & The Rage performance at The Butt Ranch will benefit area shelters, including Friends of Animals.
A summer staple, a porch pile of husks, and a Fourth of July corn sale for Moore County’s volunteer firefighters.
Two days of family fun, including exhibits, helicopter rides, hot air balloon rides, and fireworks on the Square.
SCA Cookoff winner is eligible for a Golden Ticket to the 2026 World Food Championships in Indianapolis.
Tennessee roots and working-class charm make it a natural fit for one of Frontier Days’ most lighthearted traditions.
Moore County FFA Tractor Show will include vintage tractors on parade, tractor games, and kids’ pedal pulls.
A grown-up cake built for the dad at the table, with whiskey in the batter, ganache on top, and no apologies.
Skip the matching-luggage vacation. These offbeat destinations offer caves, castles, folk art, and a few good stories.
Benton Hartline is headed to Akron, Ohio, after winning his local gravity prix and extending a family racing story.
Moore County student-athlete earned one of UT’s county-level scholarships for incoming Volunteers.
Southern TN Weather’s new Lynchburg camera gives emergency managers, farmers, residents real-time data.
Moore County kids can enter more than 60 cultural arts categories and a homemade apple pie contest.
Ole Smoky anchors a three-day trek with whiskey, mountain air, women’s basketball history, and Irish pub comfort food.
This cast-iron peach cobbler makes the most of the season with fresh fruit, flaky crust, and a proper summer finish.
Word of mouth is spreading quickly as Kenda and Steve Parks open a new tanning, spray-tanning, and red-light therapy studio.
The Farm wakes up June 11-14 with music, late nights, and enough curiosity to send festival-goers to Lynchburg.
A Southern summer staple built from garden squash, sharp cheddar, and a cracker crust.
Two-day celebration will feature live music, steak and wing competitions, hot air balloon rides, kids’ activities, fireworks.
Organizers accepting vendor applications by June 9 and auction donations by June 10 for the annual Lynchburg festival.
It may get messy, but a few simple choices can turn seeds, soil, and sunshine into a memory worth growing.
If your vehicle’s A/C is losing its chill, it’s time for an inspection. Catch recharge or repair needs before summer temps peak.
Two great-great-grandsons have revived the spirit of J.B. Kirk with a bourbon rooted in the family record.
Easy freezer dessert brings together creamy sweetness, soft apples, and warm spice for a taste that feels like home.
From Tims Ford afternoons to candy shops and sweet tea, Lynchburg has plenty to enjoy and remember
Family collecting donations before Aidan’s Aug. 6 checkup at East Tennessee Children’s Hospital.
Jack Daniel’s brand partners with MANORS Golf on apparel, content, events built around etiquette, style, image.
Tennessee Widow’s Sons State Rally will bring riders to Shelbyville to raise money for several charitable causes.
Memorial Day is often treated as summer’s opening weekend, but its purpose remains narrower, heavier, more sacred.
The trick is knowing what to leave out – and this trip gives you just enough whiskey, baseball, and slow-road charm.
Celebrating Southern slow-cooked green beans, from ham hocks and bacon to pot likker, cornbread, and leather britches
For International Tennessee Whiskey Day, we gave each Tennessee Whiskey Trail stop a playful personality …
While Tennessee whiskey is technically a type of straight whiskey, it’s defined not just by geography but by a crucial extra step.
A three-day Memphis road trip from Lynchburg, with must-see stops, offbeat places, cool hotels, and a southern return route.
Cold watermelon needs no recipe, but a good one still deserves a little respect – from the field spot to the salt debate.
This getaway heads west from Lynchburg for a distillery tour, a burger stop, and a log cabin with history in its walls.
The art of fried okra: from choosing the right pods to finding the almost-burnt crust that makes it unforgettable.
June 13 fundraiser will support United Way programs and nonprofit partners across South Central Tennessee.
Friday-to-Saturday road trip to Hartford, with scenic stops, local food, rafting, and Smoky Mountain views.
For something worth remembering, start with cold fat, a light hand, and the patience to let old kitchen wisdom do its work.
A St. Louis warehouse became part of the infamous Prohibition-era whiskey milking case and Lem Motlow’s 1924 murder trial.
Check fluids, brakes, tires, and belts before summer travel season cranks up – and there’s a 10% off incentive.
How did we get here on the Silicon Ranch solar farm? From Jack Daniel Distillery’s TVA Green Invest deal to current concerns.
Firefighters and first responders can receive tour and restaurant discounts as Jack Daniel’s honors its historic Fire Brigade.
Taylors Archery has become a place where beginners and competitors learn focus, patience, and how to handle pressure.
Now is the perfect time to clean out the pantry, restock for spring, and donate to community organizations.
Spring in the Hollow marks its 30th year with shopping, music, chili contests, fundraisers, and limited-edition event swag.
Lucky Duck Race returns to Mulberry Creek on Saturday, mixing fun with a fundraiser that helps students’ basic needs.
Before Saturday’s Spring in the Hollow birdhouse auction, take a look at the history of birdhouses and why they matter.
Do solar farms change the weather? Arrays can reshape microclimates, but the case for broader changes is far less settled.
Biscuit, sponge, or pound cake? Here’s how to build a better strawberry shortcake with the best flavors of spring.
Spring arrives with shopping, food, chili, auctions, and a chance to support local businesses around the Square.
Solar farms are spreading fast in Tennessee. Here’s why long-term accountability matters as much as the panels themselves.
Thinking about summer vacation? Here’s why Route 66 still offers one of the best road trips – from Chicago to Santa Monica.
Tullahoma’s Soap Box Derby returns with 40-plus entries, three classes, and the tradition of Derby Downs in Akron, Ohio.
Strawberry season is short, so be sure to make homemade preserves that capture peak berry flavor before it is gone.
The 29-mile Lynchburg Loop gives cyclists an official Bike Tennessee scenic route to explore Moore County.
Spring in the Hollow celebrates 30 years on April 25 with plenty of reasons to spend the day downtown.
Revisiting the unapproved stop on the Oak Barrel Half Marathon course with apologies, puns, and hard-earned embarrassment.
From truck pulls and ugly chickens to Tennessee’s last harness races, these six still know how to put a county on display.
Find the region’s best seasonal events, from the Slawburger and Banana Pudding festivals to a Dickens of a Christmas.
From boil-or-steam to the Duke’s-vs.-Hellmann’s question: How to make deviled eggs that look right, disappear fast.
Lynchburg’s 2026 event season is off and running, building through a year of races, music, food, service, and tradition.
On Opening Day in Tullahoma on April 11, Buddy-Ball will define the day by giving more children a chance to take the field.
NASA’s Artemis II launches Wednesday, sending astronauts – and a Moore County connection – around the Moon again.
The 17th Oak Barrel Half Marathon – featuring the famously punishing Whiskey Hill – returns to Lynchburg on Saturday.
Moore County’s Hunter Neal has been named to USPRA’s Team USA. Reminisce with our interview from April 2, 2025.
Farris Creek Masonic Lodge’s chili pre-qualifier sent Jacob Clark on to Spring in the Hollow while supporting the Byrom family.
A Brown-Forman-Pernod Ricard deal would reshape the global spirits market in terms of distribution, retail leverage, and competition.
Aurelia Swann won first place in a state DAR competition, and her hand-stitched wall quilt now advances to nationals.
Pat’s and Geno’s have turned a South Philadelphia intersection into one of America’s most famous food rivalries.
Katie Evans recounts the unforgettable moment Rileigh Brē Cole’s senior trip Segway tour went wildly off course.
From the Star-Spangled Banner to the Wright Flyer, the Smithsonian’s museums house objects that make America unforgettable.
As Southern cooks know, cold butter, soft flour, hot cast iron, and careful handling turn good biscuits into great ones.
America’s most solemn military shrine, the Tomb of the Unknown Soldier, has had a round-the-clock vigil since 1937.
Green rivers, grand parades, and good craic: These 10 cities have made St. Patrick’s Day into a signature celebration.
Sweet tea is a Tennessee staple – and here’s why it must be sweetened hot, and what it still says about Southern culture today.
TN Tornado Shelters helps families prepare before severe weather strikes with in-ground, in-floor, and safe-room shelter solutions.
Pi Day is here, which means it is a fine time to talk numbers, nonsense – and whether your slice ought to be baked or boxed.
It has turned up on Southern dessert lines for generations, but the name behind the green dessert dish remains a mystery.
Program brings together residents from across Moore County to study how the community works and how they can help lead it.
Scratch banana pudding is the Southern classic worth doing right – with the overnight rest that turns a good dessert into one to remember.
Ziplining, cooking, science, shooting sports, and even a trip to Savannah are all on the schedule for Moore County 4-H in 2026.
Gov. Bill Lee has proclaimed March 2-6 as David Crockett Week in Tennessee. Crockett had a homestead in what is now Moore County.
Patsy Cline’s plane crash on March 5, 1963: Here’s what happened, why investigators cited VFR into IMC, and why the pattern still repeats.
Outdoor-stored materials are a top pathway for spread. Here’s how to spot egg masses and destroy them so they can’t hatch.
Can Uncle Nearest’s equity investors sue? Yes. Could the SEC step in? Yes. But will anyone be behind bars with three-hots-and-a-cot?
A new Jack Daniel’s x McLaren limited-edition bottle drops this month – a nod to McLaren’s 1,000th F1 Grand Prix and 160 years in Lynchburg.
What began as a one-day national read-in in 1998 – anchored to March 2 – has grown into a celebrated tradition.
From an 1884 patent to the 1904 World’s Fair and the science that stopped the dreaded oil separation, here’s how America’s favorite spread became inevitable.
A rare total lunar eclipse will turn Tuesday’s “Worm Moon” into a dramatic Blood Moon – and it is the only total lunar eclipse of 2026.
Nearly 30% of Moore County adults rate their health as poor or fair. Small daily habits can significantly lower blood sugar and disease risk.
Horsepower and hometown pride in one unforgettable showcase. Watch the video and browse the photo gallery for highlights.
FFA Week rekindles emotions and memories for many in Moore County, including those who learned under long-time advisor Tommy Beavers.
A staple of Southern tables, all it needs is a hot skillet, some good fat, and a cook with a heart for the bread that built the South: cornbread.
Daniel Smith is working to revive the Squires Harley Owners Group chapter, growing membership and reviving the riding community one vroom at a time.
As part of National FFA Week, Tractor Day is a rural tradition that celebrates agricultural heritage, student leadership, and community pride.
Emergency preparedness saves lives, and the most significant storm threats in Moore County can be addressed before severe weather strikes.
Late-winter respiratory illness isn’t over. Health experts explain why RSV is dangerous for older adults and how to stay protected.
From buttermilk brine to golden cast-iron crust, this guide reveals why real fried chicken isn’t fast food – it’s a timeless Southern tradition.
EMA urges planning during Severe Weather Awareness Week, emphasizing storm safety, warning awareness, and protection for vulnerable rural areas.
Will Thomas weighs in on how to rebuild feeding sites, what herd numbers mean for beef prices, imports, and the pace of future herd expansion.
A guide to mastering the classic Sunday roast – from choosing the right cut of meat to timing sides, gravy, and rest time so everything hits the table hot.
From frozen water troughs to rising heating costs, this deep freeze exposes the fragile balance rural families must maintain just to get through winter.
Space heaters, candles, fireplaces, and generators are responsible for most winter storm fires. Here’s what to know before the next cold snap.
Every winter storm triggers the same grocery rush. Here’s why milk, bread, and eggs disappear first – and what it says about how we prepare for bad weather.
Late summer is the busiest season for births, but the real story starts in the winter, when colder weather and downtime quietly boost conception rates.
Moore County crews are already working to treat local roads. Here’s why timing and temperature matter, and why we can still encounter icy conditions on “treated” pavement.
Freezing temperatures, ice, and power outages are serious risks for dogs and cats. Keep them warm, healthy, and safe when winter weather hits.
From hot toddies to nightcaps, whiskey is a winter staple – but alcohol can increase cold-weather danger when moderation matters most.
From slick bridges and shaded back roads to the risk of power outages in rural areas, local officials say preparation is just as important as road treatment.
Winter power outages aren’t just inconvenient – they can be life-threatening. Learn how to stay warm, avoid common dangers, and prepare ahead.
Wind, ice, and even light snow can bring Moore County to a standstill. Here’s how you can prepare before the next system moves in.
Fuel your morning with a quick, nutritious breakfast rich in complex carbs, protein, antioxidants, and fiber – ideal for lasting energy and immune support.
What if treatment didn’t require a long drive or a specialist visit? Prescription Digital Therapeutics may help close healthcare gaps in Moore County.
The Sunday Supper Movement is rooted in the simple act of sharing a weekly meal – something Southerners have understood for generations.
New Year’s resolutions began more than 4,000 years ago as sacred promises meant to secure favor. Here’s what actually works when it comes to lasting change.
On New Year’s Eve, crowded places, drinking, late hours, and intense emotions can quickly turn small mistakes into bigger problems.
Make New Year’s Eve unforgettable – games, activities, and festive food and drinks that let everyone celebrate together without staying up past midnight.
Ring in the New Year with celebrations for every age and energy level. Whether you’re counting down or easing into the new year, there’s something happening close to home.
Entertaining beginners or seasoned sippers? Discover how Jack Daniel’s can transform your home into the place to be when the New Year’s countdown begins.
Pippa Peppermint is packing up her glitter and candy canes, but not before one last dose of magic in this heartfelt holiday sendoff.
In September 1897, Virginia O’Hanlon wrote to the New York Sun with a simple question: Is there a Santa Claus? Francis P. Church, the newspaper’s editor, responded.
Christmas morning is chaotic, and someone inevitably asks, “Can we open presents yet?” But just because it’s hectic doesn’t mean your breakfast can’t feel special.
A year of change, challenge, and community. Explore what shaped Moore County in 2025, from headline-making moments to the quieter forces that mattered.
Ted Lendley’s beloved Moore County tradition – 61,000 lights and a simple spirit of giving – proves Christmas doesn’t need gates, donations, or fanfare to shine.
From oranges and candy canes to chocolate coins, cozy socks, and homemade Southern treats, the timeless traditions that made holiday mornings magical.
Curl up and discover Pippa Peppermint’s ultimate guide to Christmas books for kids, teens, and adults – reads to help create cozy Christmas storytime.
When people in Moore County send a gift, they don’t just pick something nice. They send a piece of Lynchburg, filled with small-town pride, history, and plenty of heart.
Farris Creek Lodge #509 installed officers on Saturday, formally closing one Masonic year and opening another in a ceremony rooted in tradition, leadership, and service.
Moore Countians gathered at Lynchburg and Highview cemeteries for the annual Wreaths Across America ceremony, reaffirming the mission to remember, honor, and teach.
LES is sleighing the season – five decked-out hallways, one holiday showdown, and a surprise Cookies with Mrs. Claus event guaranteed to lift your elf-esteem.
What began as a casual idea tossed around during a PTO meeting has officially turned Lynchburg Elementary School into a full-blown holiday wonderland …
There’s no reason your holiday joy has to come with a high price tag! Here’s how to have a sparkly, memorable, and completely FREE Christmas in Lynchburg.
Celebrate the season with a look back at the most beloved holiday TV specials of all time – including the 60th anniversary of “A Charlie Brown Christmas.”
Pippa Peppermint is here to remind you that Christmas isn’t just lights and sugar … it’s about the traditions that make our little town sparkle!
Hey parents, Pippa Peppermint here with a little holiday mischief! We’ve got a printable Ugly Christmas Sweater worksheet for your kiddos!
Inside Lynchburg’s favorite holiday traditions – from moonlit parades and cozy movie marathons to cherished ornaments and memories passed down through generations.
Looking for easy Christmas crafts for kids? Try these five festive, low-cost ideas to keep your tiny elves laughing, creating, and glitter-covered.
If you’re feelin’ grumpier than the Grinch, whip up these cookies and watch that little heart o’ yours grow before the oven timer dings.
Jackie’s Gift Gallery and Lynchburg Gifts & More – meet the mother-daughter duo behind Moore County’s most heartfelt Christmas destinations.
Pippa Peppermint is poppin’ in with a Christmas word search to test your holiday smarts and see if you can find every festive word before Santa checks his list.
From a vanished 1981 Moore County class ring to a viral Facebook post, Crystal McCullough’s story proves small towns never forget.
From breakfast with Santa to a new parade route and the barrel tree lighting, Lynchburg’s Christmas celebration packs the day with holiday magic.
Small Business Saturday is back – and packed with deals, prizes, Santa, and even a free movie night. Don’t miss the hometown holiday magic on Nov. 29!
Meet the Henleys – a Lynchburg couple turning homemade goods and open-hearted hospitality into a full-time mission of kindness.
Medicare Open Enrollment is underway through Dec. 7. Now is the time for Moore County residents to make sure they’re getting the best care at the best price.
Ready for winter’s chill? As cooler nights sweep across Southern Middle Tennessee, now is the time to safeguard your comfort, safety, and wallet.
What’s your all-time favorite Halloween costume? Some never go out of style – spooky, silly, and iconic looks for Moore County trick-or-treaters.
Before cold weather sets in, homeowners should focus on three core areas to protect their homes, improve efficiency, and avoid costly repairs.
Halloween’s roots run deep – from Samhain’s harvest fires to All Hallows’ prayers – and its branches now reach into every corner of life, commerce, and creativity.
Nearly 1 in 4 people in Moore County are seniors, and simple changes can help them stay safe, comfortable, and right where they belong: at home.
Setting the stage for a ghastly Halloween doesn’t have to break the bank. A little creativity can add some spooktacular charm to your home.
Did you know the pumpkin seed wasn’t just invented for your fall latte? It was a powerhouse snack and medicine for ancient cultures thousands of years ago.
Tennessee Collective, a one-of-a-kind whiskey release, marks the first collective bottling in the history of the Tennessee Whiskey Trail.
The facility takes stillage – the grain-heavy byproduct from Jack Daniel’s whiskey-making process – and turns it into renewable natural gas and nutrient-rich fertilizer.
Discover how cattle farmers are using the regenerative grazing technique to boost soil health, increase profitability, and create a more sustainable future for agriculture.
Farris Creek Lodge awarded Cecil Moses a 60-year certificate – a rare honor that celebrates a lifetime of Masonic devotion – on Saturday, Sept. 13.
Heritage Barrel offers deep layers of caramel, oak, and baking spice that nod to Jack’s earliest days while showcasing modern innovation.
From that first trickle of cave spring water to the last pour into a glass, Jack Daniel’s whiskey carries the story of patience, purity, and purpose.
Pam Case, who has spent more than 25 years in finance, is ensuring the JDECU serves both its members and the wider community.
The Motlow brothers – Reagor, Robert, Daniel, and Conner – expanded production while preserving the quality their father, Lem, and Uncle Jack had established.
In 1884, Jack Daniel bought a piece of property with a natural cave spring and set up shop. It proved to be ideal for producing exceptional whiskey, still enjoyed worldwide today.
Lynchburg Harley-Davidson will be roaring to life on Saturday, Aug. 16, as the inaugural Friends of Animals Poker Run & Bike Night hits the road.
As hosts of the Farm-to-Table event in Lynchburg, Kayla and Dennis White’s journey is one of divine vision, unwavering commitment, and profound personal sacrifice.
Three days a week, the Moore County Senior Center serves up more than just a hot meal – it offers connection, community, and comfort.
On Aug. 30, Buddy Ball will take the field at MCHS, inviting the community to witness the power of inclusive play – and the pure, unfiltered joy that comes with it.
The goal of National Emergency Management Awareness Month is to help the public understand what emergency managers do and why their work matters.
Ryan French, Executive Director & CEO of the South Central Tennessee Tourism Association, notes, “Statewide, an overnight visitor spends on average around 186% more than a day tripper.”
Welcome back, students! From chalkboards to Chromebooks, social notes to social media – school looks a lot different than it did in the year 2000.
August’s significance extends beyond its summer heat and bounty; the story of its name connects us with the ancient world.
World Ranger Day is a chance to say thank you to the rangers who dedicate their lives to keeping parks safe, ecosystems healthy, and visitors informed.
Dusty Dickey wears many hats with heart and hometown pride. He’s also spent decades educating, entertaining, and elevating his small-town roots.
Whether your dog lives indoors or spends most of their time outside, it’s essential to understand the risks and take proactive steps to keep them comfortable.
Secretary of State William H. Seward officially certified the 14th Amendment on July 28, 1868, making it law and defining what freedom truly meant.
Ryan Vaughn was diagnosed with hypertrophic cardiomyopathy at age 13. Three years later, his heart transplant surgery is bringing our tight-knit community even closer.
Although there’s nothing wrong with a traditional marching band, the goal is to experience the powerful effect music can have on a crowd.
Long before the lunar module Eagle touched down on the Moon on July 20, 1969, the journey to make history began – on Earth, in a place few would have expected.
Across farmers markets, roadside stands, and neighborhood co-ops, one jar continues to stir up a buzz: local honey. But what makes it so special?
After impressing the girl next door with his drawings as a child, Robert Suttles found a mix of encouragement and doubt from his school teachers.
Goose Baxter talks whiskey, overalls, and how a small-town distillery turned into an international icon – one tour, one taste, one tale at a time.
The success of your fishing adventure starts with one crucial decision – choosing the right rod and reel. Let’s narrow down to three essential factors.
The annual Tunnel to Towers 5K in Lynchburg is Saturday, Sept. 6. But have you wondered why our first responders – and many others – support the race?
The nonprofit Historical and Genealogical Society is diligent in preserving the stories and artifacts that have shaped Moore County.
From fire and iron, forged in Tennessee – Lodge Cast Iron is more than cookware. It’s a family-owned standard-bearer for cookware and history you can hold.
We don’t talk enough about this part of growth. The part where you must let go of good things – familiar things – to make room for better things.
From the earliest frontier skirmishes to the modern battlefields of the 21st century, Tennesseans have stood on the front lines of history.
Dan and Mary Peery – the faces of Hey Y’all – are making quite a splash among social media viewers interested in Southern Middle Tennessee.
Whether mashed, roasted, or baked into a pie, sweet potatoes aren’t just a comfort food – they’re a root with a rich history
Staying vigilant with both plant care and pest management will keep your garden productive and healthy through the hottest months.
Contributor Tony Tritt urges people to choose their circle with impassioned intention, and to make hard choices to guard growth, peace, and purpose.
The Sammich Shack’s owner, Lisa Womack, has been offering twists on many people’s favorite lunch item – sandwiches – since 2023, and her journey is unlike any other.
Lynne Tolley’s roots run deep in Lynchburg, and she created quite the name for herself around the world working for Jack Daniel’s and Miss Mary Bobo’s.
For 23 years, driving a school bus was not just a job – not to Pam Pierce. It was a calling that came with responsibility, love, and legacy.
Explore the Trail and earn entries to win one of five whiskey-themed prize packages by checking in via the Trail’s digital passport.
To our EMS team: Thank you for answering the call day or night, rain or shine, steady hands in chaos, and unwavering care for neighbors.
The campaign will roll out globally this month across television, digital platforms, social media, and in-store activations.
Hunter Wolkonowski came home, not for the cameras or music industry – but for the people who knew her before the world did.
Teachers do almost everything: educate, babysit, console – you name it. They even take time to answer random questions.
UT Extension Agent Will Thomas notes that horn flies pose a significant threat to taking a bite out of your bottom line.
Created by artist Kim Radford, the new Lynchburg landmark celebrates our whiskey heritage and the Lincoln County Process.
Whether seniors or eighth-graders, stepping onto the field to experience marching under the lights leaves a lasting impression.
Sharing his love for science with elementary and university students, Billy Hix brings the cosmos to life through his portable planetarium.
Elijah Kirby, a meteorology student and NWS affiliate who runs the Shelbyville Weather page, recently added Moore County coverage.
Special edition of the Tennessee Whiskey celebrates the ongoing partnership and the companies’ excitement of the F1 season.
Ryan French and his team aim to bring in an extra 2,000 visitors, making it a significant economic driver for local businesses.
The artworks by LES students Sadie Ivey, Meya Tucker, and Ella Taylor have been recognized at the Nashville Parthenon.
Baker’s Antiques remains a cornerstone of Lynchburg’s Square. With over 30 years of history, it is one of the town’s oldest storefronts.
At a time when female entrepreneurs were a rarity, Mary Bobo broke barriers, establishing herself as a trailblazer in Lynchburg and beyond.
Think Jack’s newer barrel houses are climate-controlled? Jack Daniel’s Master Distiller Chris Fletcher is blunt: “We don’t heat or cool.”
Master Distiller Chris Fletcher sat in his grandfather’s old office Monday as the seal was cracked on Jack Daniel’s 14-Year-Old whiskey.
A dedicated student and active member of the Moore County community, Mckinna always hoped for the chance to wear the coveted crown.
For Moore County Sheriff’s Deputy Shane Taylor, the organ donor that saved his wife, Scarlett, also changed Shane’s.
Feb. 14 is a red-letter day for the floral industry, and Karrie’s Flowers is no exception. “It’s our biggest holiday for fresh flowers.”
Whether you have a big backyard or a few pots by the window, gardening is a great way to create a healthier and happier life.
Too many barns in Moore County are losing to Father Time. But many remain – and I want to document them and tell their stories.
Some of us have coworkers who make work fun if we’re lucky. Haley Payne Roberts says she hit the jackpot with IBIS’s Mark Kraus.
Haley Payne Roberts is a product of Dolly Parton’s Imagination Library and still has some of the titles sent by the program. It worked its magic.
Moore County’s Rileight Brē Cole earned top-five finishes in two categories, including second in Showmanship Youth 12-17.
Scruffy to Fluffy is the end result of a PetSmart manager encouraging Emily Preston to go to doggy grooming school.
Former Miss Lynchburg Allie Byrom will compete Friday night at the Tennessee Association of Fairs “Fairest of the Fair Pageant.”
Moore County dispatcher Avery Hardin got his drone into the air to get these stunning images of Friday’s snowfall in Lynchburg.
Hannah Martin overcomes obstacles with a mindset that embodies her attitude: ‘I never realized I had one arm until people pointed it out.’
The “why” of the Moore County Resource Center is the desire of amazing volunteers to share their “love thy neighbor” spirit.
From teaching our youth to working with seniors, Moore County’s UT County Director has a long list of accomplishments.
The holidays in the South are all about family, food, and a good dose of tradition sprinkled with a little bit of superstition.
No matter how bad things are, life is a gift from God. Life is good! Have a Merry Christmas and a wonderful life!
“There’s a lot of logistics that come into play” with a barrel tree notes Greg Luehrs, Director of Partnerships for Jack Daniel’s at Brown-Forman.
Hauling for Wreaths Across America to Arlington National Cemetery “changed absolutely everything for me,” says Don Queeney.
In terms of holiday activities, the options are endless. You can stay in, stay local, or take a trip out of the county to extend your family fun.
Many people worry about the extra baggage that comes with the holiday season. But it doesn’t have to be this way.
Program director Adam Baker shares how they gather donations to bring a little holiday joy to the local nursing home and shut-in residents.
Tap into our nation’s cultural heritage and bring in a little Native American cuisine this Thanksgiving with American Indian Fry Bread.
Christmas decorations on the Square are up, but Thanksgiving is not forgotten. One of the biggest things we do is give back to the community.
Tobacco cultivation has significantly dwindled over the years as stricter government regulations and major companies have come into play.
The transformation from a fresh vegetable to a long-lasting, flavorful delicacy is a metaphor for the growth of relationships.
Though nothing ever remains the same, the Square is a reminder that the love and care of a community can build bridges to those before us.
As we salute veterans for their service to the county, I’m thanking five men for stepping into the breach and saving my … well, ass.
Doyle Baker is the epitome of a “car guy.” He still owns the 1969 Pontiac GTO he bought new and has finished a 50-year restoration of a 1940 Ford.
Admittedly, with a different show than most musicians on Broadway, the Huffer Brothers have managed to do it their way.
The Moore County Observer will connect you to others and bring a greater sense of pride in the best community in Tennessee.