Jack Daniel Distillery

The Jack 2026 Schedule
The Parade of Teams opens The Jack on Thursday before the Saturday awards ceremony fills Wiseman Park.
Can-Do Spirit: Jack mixes Tennessee Blackberry, lemonade
Tennessee Blackberry helped lift whiskey sales last year. Now Jack Daniel’s is carrying the flavor into the cooler.
Old No. 7 holds steady as Brown-Forman sales slip
Brown-Forman sales fell 1% in the first quarter of fiscal 2027, but Jack Daniel’s held steady worldwide, gained in U.S.
Jack Daniel’s faces another Canadian hurdle
Saskatchewan added a 50% levy on U.S.-made alcohol Sept. 8, adding another obstacle for Tennessee whiskey in Canada.
Jack Daniel’s water needs test MUD capacity
South Bottling plant closed Aug. 31 after a leak drained fire-protection tanks, forcing MUD to balance refill against water pressure.
Carved into Lynchburg
Four world-renowned names. Four very different paths. One little town at the heart of them all.
The Price of Exemption: $25M+
The 2018 whiskey-barrel exemption started with a Moore County audit and ended with Nashville taking a multimillion-dollar tax base off the local rolls.
Jack Daniel’s American Single Malt goes nationwide
A 100% malted barley expression is leaving Lynchburg this fall – and this one carries a little history in the bottle.
Who’s in The Jack?
102 teams from 41 states and 22 countries will descend on Lynchburg Oct. 9-11 for ‘cue’s biggest weekend.
Coy Hill heat shapes Jack’s newest limited whiskey
Selection #17 captures what remained after 10 years of heat and evaporation on the top floor of Barrelhouse 1-13.
Whiskey, money, and control
Sazerac wants Brown-Forman. Why did the Brown family say no, and what could a future deal mean for Lynchburg?
Barrel maker serving Jack to shutter Ala. facility
Independent Stave to close Trinity, Ala., cooperage Sept. 14, eliminating 71 jobs at facility that supplies barrels for Jack Daniel’s.
Brown-Forman CEO Whiting to retire
Jack Daniel’s parent company searching for a new leader as CEO stepping down after nearly 30 years with the company.











