Jack Daniel Distillery
DISCUS: Spirits volume up as revenues fall
Distilled spirits remain the largest segment of the U.S. alcohol market, driven by rising volume, economic impact, and growth in ready-to-drink products.
A Beginner’s Guide to Jack Daniel’s
Entertaining beginners or seasoned sippers? Discover how Jack Daniel’s can transform your home into the place to be when the New Year’s countdown begins.
Brown-Forman faces slower start to FY26
From new flavor launches to booming global demand, here’s how Jack Daniel’s products are helping keep the company steady in a turbulent year.
New Rye Release: Jack taps syrup barrels
Jack Daniel’s has unveiled Distillery Series #16 – limited-edition, barrel-proof, finished in syrup barrels – hitting shelves in Lynchburg starting Saturday, Dec. 6.
Tanyard Hill Rye: Heritage meets innovation
Master Distiller Chris Fletcher says rye-forward grain bill yields whiskey that embodies the spirit of Jack Daniel’s oldest distillery property.
Jack Daniel’s unveils Tanyard Hill Rye
The Single Barrel Special Release matured atop Tanyard Hill – a site that has quietly aged whiskey alongside the famed Coy Hill for more than six decades.
Clucking Amazing
Bad Bears BBQ won the Chicken competition and finished seventh overall at The Jack. Pitmaster Ryan Viernes says, “I’m still not sure if it’s all real or not!”
2025 Results: The Jack
On Oct. 10-11, top pitmasters from across the U.S. and around the globe competed for one of the most coveted titles in the sport. The 2025 winners …
Brown-Forman OKs $400M in stock buy back
Stock buybacks return value to shareholders by reducing the number of outstanding shares, which can boost earnings per share and potentially increase stock prices.
What to know about The Jack
For over 30 years, Lynchburg has hosted the showdown that pitmasters dream about. It’s free. It’s family-friendly. And it’s one weekend you don’t want to miss.
Jack, McLaren extend winning partnership
The dynamic partnership between Jack Daniel’s and the McLaren Formula 1 Team is hitting the gas, with the brands announcing a multi-year extension of their global collaboration.
Jack unveils new Distillery Series release
Distillery Series Selection #15: Sweet Mash Tennessee Straight Whiskey is a limited-edition expression aged nearly nine years in Tract 2 barrelhouses.
The Men Who Preserved a Legacy
In Part Two of sharing insight on the history of Master Distillers, we look at the men who carried on the iconic Jack Daniel’s brand – Master Distiller Nos. 4-6.