Jack Daniel Distillery
The Price of Exemption: $25M+
The 2018 whiskey-barrel exemption started with a Moore County audit and ended with Nashville taking a multimillion-dollar tax base off the local rolls.
Jack Daniel’s parent in reported talks
Reports: Brown-Forman had preliminary talks with Pernod Ricard about a possible deal, though the discussions remain uncertain.
Jack Daniel’s unveils new Aged Series releases
New 14-, 12-, and 10-year-old Aged Series whiskeys released – with a White Rabbit Bottle Shop sweepstakes.
Jack, McLaren toast ’26 with limited-edition bottle
A new Jack Daniel’s x McLaren limited-edition bottle drops this month – a nod to McLaren’s 1,000th F1 Grand Prix and 160 years in Lynchburg.
Fletcher named Master Distiller of the Year
Chris Fletcher named Master Distiller of the Year, while Jack Daniel’s 14-Year-Old Tennessee Whiskey Batch 1 earned World’s Best Tennessee Whiskey.
DISCUS: Spirits volume up as revenues fall
Distilled spirits remain the largest segment of the U.S. alcohol market, driven by rising volume, economic impact, and growth in ready-to-drink products.
A Beginner’s Guide to Jack Daniel’s
Entertaining beginners or seasoned sippers? Discover how Jack Daniel’s can transform your home into the place to be when the New Year’s countdown begins.
Brown-Forman faces slower start to FY26
From new flavor launches to booming global demand, here’s how Jack Daniel’s products are helping keep the company steady in a turbulent year.
New Rye Release: Jack taps syrup barrels
Jack Daniel’s has unveiled Distillery Series #16 – limited-edition, barrel-proof, finished in syrup barrels – hitting shelves in Lynchburg starting Saturday, Dec. 6.
Tanyard Hill Rye: Heritage meets innovation
Master Distiller Chris Fletcher says rye-forward grain bill yields whiskey that embodies the spirit of Jack Daniel’s oldest distillery property.
Jack Daniel’s unveils Tanyard Hill Rye
The Single Barrel Special Release matured atop Tanyard Hill – a site that has quietly aged whiskey alongside the famed Coy Hill for more than six decades.
Clucking Amazing
Bad Bears BBQ won the Chicken competition and finished seventh overall at The Jack. Pitmaster Ryan Viernes says, “I’m still not sure if it’s all real or not!”
2025 Results: The Jack
On Oct. 10-11, top pitmasters from across the U.S. and around the globe competed for one of the most coveted titles in the sport. The 2025 winners …