Prescription Digital Therapeutics
What if treatment didn’t require a long drive or a specialist visit? Prescription Digital Therapeutics may help close healthcare gaps in Moore County.
The Sunday Supper Movement
The Sunday Supper Movement is rooted in the simple act of sharing a weekly meal – something Southerners have understood for generations.
The Evolution – and Failure – of New Year’s Resolutions
New Year’s resolutions began more than 4,000 years ago as sacred promises meant to secure favor. Here’s what actually works when it comes to lasting change.
Ringing in the New Year: 5 things to be aware of
On New Year’s Eve, crowded places, drinking, late hours, and intense emotions can quickly turn small mistakes into bigger problems.
10 Kid-Friendly Ways to Celebrate New Year’s
Make New Year’s Eve unforgettable – games, activities, and festive food and drinks that let everyone celebrate together without staying up past midnight.
To-Do List to Ring in 2026
Ring in the New Year with celebrations for every age and energy level. Whether you’re counting down or easing into the new year, there’s something happening close to home.
A Beginner’s Guide to Jack Daniel’s
Entertaining beginners or seasoned sippers? Discover how Jack Daniel’s can transform your home into the place to be when the New Year’s countdown begins.
Pippa’s Christmas Eve Farewell
Pippa Peppermint is packing up her glitter and candy canes, but not before one last dose of magic in this heartfelt holiday sendoff.
Yes, Virginia, there is a Santa Claus
In September 1897, Virginia O’Hanlon wrote to the New York Sun with a simple question: Is there a Santa Claus? Francis P. Church, the newspaper’s editor, responded.
Christmas Morning Breakfast Ideas
Christmas morning is chaotic, and someone inevitably asks, “Can we open presents yet?” But just because it’s hectic doesn’t mean your breakfast can’t feel special.
What Shaped Moore County in 2025
A year of change, challenge, and community. Explore what shaped Moore County in 2025, from headline-making moments to the quieter forces that mattered.
Ted Lendley’s Gift to Moore County
Ted Lendley’s beloved Moore County tradition – 61,000 lights and a simple spirit of giving – proves Christmas doesn’t need gates, donations, or fanfare to shine.
Guide to Classic Stocking Stuffers
From oranges and candy canes to chocolate coins, cozy socks, and homemade Southern treats, the timeless traditions that made holiday mornings magical.
Pippa Peppermint’s Holiday Storytime
Curl up and discover Pippa Peppermint’s ultimate guide to Christmas books for kids, teens, and adults – reads to help create cozy Christmas storytime.
Lynchburg Gift-Giving Guide
When people in Moore County send a gift, they don’t just pick something nice. They send a piece of Lynchburg, filled with small-town pride, history, and plenty of heart.
Stewards of the Lodge
Farris Creek Lodge #509 installed officers on Saturday, formally closing one Masonic year and opening another in a ceremony rooted in tradition, leadership, and service.
A Nation’s Promise Remembered
Moore Countians gathered at Lynchburg and Highview cemeteries for the annual Wreaths Across America ceremony, reaffirming the mission to remember, honor, and teach.
LES transforms hallways into a Christmas spectacle
LES is sleighing the season – five decked-out hallways, one holiday showdown, and a surprise Cookies with Mrs. Claus event guaranteed to lift your elf-esteem.
LES Christmas Hallways
What began as a casual idea tossed around during a PTO meeting has officially turned Lynchburg Elementary School into a full-blown holiday wonderland …
Holiday Joy Without Spending a Dime
There’s no reason your holiday joy has to come with a high price tag! Here’s how to have a sparkly, memorable, and completely FREE Christmas in Lynchburg.
Christmas Moments You Had to Catch
Celebrate the season with a look back at the most beloved holiday TV specials of all time – including the 60th anniversary of “A Charlie Brown Christmas.”
Holiday Family Traditions
Pippa Peppermint is here to remind you that Christmas isn’t just lights and sugar … it’s about the traditions that make our little town sparkle!
Ugly Christmas Sweater Alert!
Hey parents, Pippa Peppermint here with a little holiday mischief! We’ve got a printable Ugly Christmas Sweater worksheet for your kiddos!
The Heart of Christmas
Inside Lynchburg’s favorite holiday traditions – from moonlit parades and cozy movie marathons to cherished ornaments and memories passed down through generations.
Easy kids crafts for Christmas
Looking for easy Christmas crafts for kids? Try these five festive, low-cost ideas to keep your tiny elves laughing, creating, and glitter-covered.
Easy-peasy 30-minute Grinch Cookies
If you’re feelin’ grumpier than the Grinch, whip up these cookies and watch that little heart o’ yours grow before the oven timer dings.
Two Shops, One Family, Countless Memories
Jackie’s Gift Gallery and Lynchburg Gifts & More – meet the mother-daughter duo behind Moore County’s most heartfelt Christmas destinations.
How many can you find?
Pippa Peppermint is poppin’ in with a Christmas word search to test your holiday smarts and see if you can find every festive word before Santa checks his list.
Lost & Found
From a vanished 1981 Moore County class ring to a viral Facebook post, Crystal McCullough’s story proves small towns never forget.
Christmas in Lynchburg 2025
From breakfast with Santa to a new parade route and the barrel tree lighting, Lynchburg’s Christmas celebration packs the day with holiday magic.
Small Business Saturday a community tradition
Small Business Saturday is back – and packed with deals, prizes, Santa, and even a free movie night. Don’t miss the hometown holiday magic on Nov. 29!
Homemade, Delivered with Heart
Meet the Henleys – a Lynchburg couple turning homemade goods and open-hearted hospitality into a full-time mission of kindness.
Now is the time to review Medicare plan
Medicare Open Enrollment is underway through Dec. 7. Now is the time for Moore County residents to make sure they’re getting the best care at the best price.
Winterizing Your Home: Stay Warm and Safe
Ready for winter’s chill? As cooler nights sweep across Southern Middle Tennessee, now is the time to safeguard your comfort, safety, and wallet.
25 All-Time Halloween Costumes
What’s your all-time favorite Halloween costume? Some never go out of style – spooky, silly, and iconic looks for Moore County trick-or-treaters.
Warming Up to Winter Prep
Before cold weather sets in, homeowners should focus on three core areas to protect their homes, improve efficiency, and avoid costly repairs.
The Evolution of Halloween
Halloween’s roots run deep – from Samhain’s harvest fires to All Hallows’ prayers – and its branches now reach into every corner of life, commerce, and creativity.
How seniors can age in place with grace
Nearly 1 in 4 people in Moore County are seniors, and simple changes can help them stay safe, comfortable, and right where they belong: at home.
Get hands-on with Halloween decor
Setting the stage for a ghastly Halloween doesn’t have to break the bank. A little creativity can add some spooktacular charm to your home.
The enduring allure of pumpkin seeds
Did you know the pumpkin seed wasn’t just invented for your fall latte? It was a powerhouse snack and medicine for ancient cultures thousands of years ago.
Tennessee Whiskey Trail unveils 12-barrel blend
Tennessee Collective, a one-of-a-kind whiskey release, marks the first collective bottling in the history of the Tennessee Whiskey Trail.
3 Rivers: Redefining whiskey waste
The facility takes stillage – the grain-heavy byproduct from Jack Daniel’s whiskey-making process – and turns it into renewable natural gas and nutrient-rich fertilizer.
Hooves, Heart, and Soil
Discover how cattle farmers are using the regenerative grazing technique to boost soil health, increase profitability, and create a more sustainable future for agriculture.
A Lifetime in the Craft
Farris Creek Lodge awarded Cecil Moses a 60-year certificate – a rare honor that celebrates a lifetime of Masonic devotion – on Saturday, Sept. 13.
Looking back to move forward
Heritage Barrel offers deep layers of caramel, oak, and baking spice that nod to Jack’s earliest days while showcasing modern innovation.
From Rock to Barrel to Bottle
From that first trickle of cave spring water to the last pour into a glass, Jack Daniel’s whiskey carries the story of patience, purity, and purpose.
Banking on Community
Pam Case, who has spent more than 25 years in finance, is ensuring the JDECU serves both its members and the wider community.
How Jack Daniel’s beat Prohibition
The Motlow brothers – Reagor, Robert, Daniel, and Conner – expanded production while preserving the quality their father, Lem, and Uncle Jack had established.
The Legend Began Here
In 1884, Jack Daniel bought a piece of property with a natural cave spring and set up shop. It proved to be ideal for producing exceptional whiskey, still enjoyed worldwide today.
Rev your engine for a good cause
Lynchburg Harley-Davidson will be roaring to life on Saturday, Aug. 16, as the inaugural Friends of Animals Poker Run & Bike Night hits the road.
Promise to Moore County
As hosts of the Farm-to-Table event in Lynchburg, Kayla and Dennis White’s journey is one of divine vision, unwavering commitment, and profound personal sacrifice.
Senior Center offers food, fellowship
Three days a week, the Moore County Senior Center serves up more than just a hot meal – it offers connection, community, and comfort.
‘It’s Their Time to Shine’
On Aug. 30, Buddy Ball will take the field at MCHS, inviting the community to witness the power of inclusive play – and the pure, unfiltered joy that comes with it.
Emergency Management Awareness Month
The goal of National Emergency Management Awareness Month is to help the public understand what emergency managers do and why their work matters.
Tourism keeps Tennessee thriving
Ryan French, Executive Director & CEO of the South Central Tennessee Tourism Association, notes, “Statewide, an overnight visitor spends on average around 186% more than a day tripper.”
Transformation of a generation of schoolchildren
Welcome back, students! From chalkboards to Chromebooks, social notes to social media – school looks a lot different than it did in the year 2000.
A time of heat, harvest, and history
August’s significance extends beyond its summer heat and bounty; the story of its name connects us with the ancient world.
Celebrating World Ranger Day
World Ranger Day is a chance to say thank you to the rangers who dedicate their lives to keeping parks safe, ecosystems healthy, and visitors informed.
Dusty Dickey: Jack of all trades
Dusty Dickey wears many hats with heart and hometown pride. He’s also spent decades educating, entertaining, and elevating his small-town roots.
Hot dogs: Protect your pooch
Whether your dog lives indoors or spends most of their time outside, it’s essential to understand the risks and take proactive steps to keep them comfortable.
The Amendment that redefined America
Secretary of State William H. Seward officially certified the 14th Amendment on July 28, 1868, making it law and defining what freedom truly meant.
Heart of the matter
Ryan Vaughn was diagnosed with hypertrophic cardiomyopathy at age 13. Three years later, his heart transplant surgery is bringing our tight-knit community even closer.
Band trading tradition for raw expression
Although there’s nothing wrong with a traditional marching band, the goal is to experience the powerful effect music can have on a crowd.
The enduring legacy of Apollo 11
Long before the lunar module Eagle touched down on the Moon on July 20, 1969, the journey to make history began – on Earth, in a place few would have expected.
Everyone’s buzzing about local honey
Across farmers markets, roadside stands, and neighborhood co-ops, one jar continues to stir up a buzz: local honey. But what makes it so special?
Brushstrokes of a Life Well Lived
After impressing the girl next door with his drawings as a child, Robert Suttles found a mix of encouragement and doubt from his school teachers.
Goose Baxter: Jack of all Tales
Goose Baxter talks whiskey, overalls, and how a small-town distillery turned into an international icon – one tour, one taste, one tale at a time.
Hooked on the right gear
The success of your fishing adventure starts with one crucial decision – choosing the right rod and reel. Let’s narrow down to three essential factors.
The story behind the Tunnel to Towers 5K
The annual Tunnel to Towers 5K in Lynchburg is Saturday, Sept. 6. But have you wondered why our first responders – and many others – support the race?
One donated memory at a time
The nonprofit Historical and Genealogical Society is diligent in preserving the stories and artifacts that have shaped Moore County.
Lodge Cast Iron: An American Original
From fire and iron, forged in Tennessee – Lodge Cast Iron is more than cookware. It’s a family-owned standard-bearer for cookware and history you can hold.
Releasing what no longer serves you
We don’t talk enough about this part of growth. The part where you must let go of good things – familiar things – to make room for better things.
Tennessee legends who answered the call
From the earliest frontier skirmishes to the modern battlefields of the 21st century, Tennesseans have stood on the front lines of history.
Tennessee’s most charming influencers
Dan and Mary Peery – the faces of Hey Y’all – are making quite a splash among social media viewers interested in Southern Middle Tennessee.
Sweet Potato: A storied root
Whether mashed, roasted, or baked into a pie, sweet potatoes aren’t just a comfort food – they’re a root with a rich history
Summer tips for gardens, grazing
Staying vigilant with both plant care and pest management will keep your garden productive and healthy through the hottest months.
Choose Your Circle
Contributor Tony Tritt urges people to choose their circle with impassioned intention, and to make hard choices to guard growth, peace, and purpose.
Everybody likes a great sandwich
The Sammich Shack’s owner, Lisa Womack, has been offering twists on many people’s favorite lunch item – sandwiches – since 2023, and her journey is unlike any other.
Lynne Tolley: A Taste of Lynchburg
Lynne Tolley’s roots run deep in Lynchburg, and she created quite the name for herself around the world working for Jack Daniel’s and Miss Mary Bobo’s.
Pierce parks bus for final time
For 23 years, driving a school bus was not just a job – not to Pam Pierce. It was a calling that came with responsibility, love, and legacy.
Father’s Day whiskey-themed giveaway
Explore the Trail and earn entries to win one of five whiskey-themed prize packages by checking in via the Trail’s digital passport.
EMS Week: Honoring our local heroes
To our EMS team: Thank you for answering the call day or night, rain or shine, steady hands in chaos, and unwavering care for neighbors.
Jack launches new global campaign
The campaign will roll out globally this month across television, digital platforms, social media, and in-store activations.
HunterGirl returns for The Lawn Sessions
Hunter Wolkonowski came home, not for the cameras or music industry – but for the people who knew her before the world did.
Teacher Appreciation Week
Teachers do almost everything: educate, babysit, console – you name it. They even take time to answer random questions.
Stay ahead of horn flies
UT Extension Agent Will Thomas notes that horn flies pose a significant threat to taking a bite out of your bottom line.
‘Crafting Whiskey’ mural completed
Created by artist Kim Radford, the new Lynchburg landmark celebrates our whiskey heritage and the Lincoln County Process.
MCHS Band marches to power of music
Whether seniors or eighth-graders, stepping onto the field to experience marching under the lights leaves a lasting impression.
Meet astronomer Billy Hix
Sharing his love for science with elementary and university students, Billy Hix brings the cosmos to life through his portable planetarium.
Local weather forecast now available
Elijah Kirby, a meteorology student and NWS affiliate who runs the Shelbyville Weather page, recently added Moore County coverage.
Jack-McLaren: ’25 limited edition whiskey
Special edition of the Tennessee Whiskey celebrates the ongoing partnership and the companies’ excitement of the F1 season.
Bringing live music to Lynchburg
Ryan French and his team aim to bring in an extra 2,000 visitors, making it a significant economic driver for local businesses.
LES students inspired to be artistic
The artworks by LES students Sadie Ivey, Meya Tucker, and Ella Taylor have been recognized at the Nashville Parthenon.
Baker’s Antiques: ‘They go with a story’
Baker’s Antiques remains a cornerstone of Lynchburg’s Square. With over 30 years of history, it is one of the town’s oldest storefronts.
Tribute to Southern Hospitality
At a time when female entrepreneurs were a rarity, Mary Bobo broke barriers, establishing herself as a trailblazer in Lynchburg and beyond.
Q&A: Master Distiller Chris Fletcher
Think Jack’s newer barrel houses are climate-controlled? Jack Daniel’s Master Distiller Chris Fletcher is blunt: “We don’t heat or cool.”
Fletcher’s ‘pinch yourself’ moment
Master Distiller Chris Fletcher sat in his grandfather’s old office Monday as the seal was cracked on Jack Daniel’s 14-Year-Old whiskey.
Ward named Miss Lynchburg
A dedicated student and active member of the Moore County community, Mckinna always hoped for the chance to wear the coveted crown.
The Power of Faith
For Moore County Sheriff’s Deputy Shane Taylor, the organ donor that saved his wife, Scarlett, also changed Shane’s.
Perfect Petals for Valentine’s Day
Feb. 14 is a red-letter day for the floral industry, and Karrie’s Flowers is no exception. “It’s our biggest holiday for fresh flowers.”
Take time to plant – for you
Whether you have a big backyard or a few pots by the window, gardening is a great way to create a healthier and happier life.
Share your barn’s story
Too many barns in Moore County are losing to Father Time. But many remain – and I want to document them and tell their stories.
‘The Russians were invading …’
Some of us have coworkers who make work fun if we’re lucky. Haley Payne Roberts says she hit the jackpot with IBIS’s Mark Kraus.
More than words can tell
Haley Payne Roberts is a product of Dolly Parton’s Imagination Library and still has some of the titles sent by the program. It worked its magic.
Cole honored in two WHOA classes
Moore County’s Rileight Brē Cole earned top-five finishes in two categories, including second in Showmanship Youth 12-17.
Preston found her creativity
Scruffy to Fluffy is the end result of a PetSmart manager encouraging Emily Preston to go to doggy grooming school.
Byrom vying for ‘Fairest of the Fair’
Former Miss Lynchburg Allie Byrom will compete Friday night at the Tennessee Association of Fairs “Fairest of the Fair Pageant.”
Drone photos of Lynchburg snow
Moore County dispatcher Avery Hardin got his drone into the air to get these stunning images of Friday’s snowfall in Lynchburg.
‘My biggest challenge …’
Hannah Martin overcomes obstacles with a mindset that embodies her attitude: ‘I never realized I had one arm until people pointed it out.’
Filling the needs of community
The “why” of the Moore County Resource Center is the desire of amazing volunteers to share their “love thy neighbor” spirit.
Brenda Hannah’s ‘hobby’
From teaching our youth to working with seniors, Moore County’s UT County Director has a long list of accomplishments.
Southern folklore for good tidings
The holidays in the South are all about family, food, and a good dose of tradition sprinkled with a little bit of superstition.
Indeed, it is a wonderful life
No matter how bad things are, life is a gift from God. Life is good! Have a Merry Christmas and a wonderful life!
Barrel Tree: Bigger and better
“There’s a lot of logistics that come into play” with a barrel tree notes Greg Luehrs, Director of Partnerships for Jack Daniel’s at Brown-Forman.
WAA: ‘The best thing in trucking’
Hauling for Wreaths Across America to Arlington National Cemetery “changed absolutely everything for me,” says Don Queeney.
Things to see and do this holiday season
In terms of holiday activities, the options are endless. You can stay in, stay local, or take a trip out of the county to extend your family fun.
How to de-stress from holiday anxiety
Many people worry about the extra baggage that comes with the holiday season. But it doesn’t have to be this way.
Q&A: Children of Christmas Past
Program director Adam Baker shares how they gather donations to bring a little holiday joy to the local nursing home and shut-in residents.
Recipe: American Indian Fry Bread
Tap into our nation’s cultural heritage and bring in a little Native American cuisine this Thanksgiving with American Indian Fry Bread.
Times change, but giving thanks still focus
Christmas decorations on the Square are up, but Thanksgiving is not forgotten. One of the biggest things we do is give back to the community.
Tobacco continues to fade into memories
Tobacco cultivation has significantly dwindled over the years as stricter government regulations and major companies have come into play.
Sharing is sisters’ secret ingredient
The transformation from a fresh vegetable to a long-lasting, flavorful delicacy is a metaphor for the growth of relationships.
Courthouse Square remains a constant
Though nothing ever remains the same, the Square is a reminder that the love and care of a community can build bridges to those before us.
Oops, we started a Veterans Day tradition
As we salute veterans for their service to the county, I’m thanking five men for stepping into the breach and saving my … well, ass.
Doyle Baker: My Favorite Ride
Doyle Baker is the epitome of a “car guy.” He still owns the 1969 Pontiac GTO he bought new and has finished a 50-year restoration of a 1940 Ford.
Huffer Bros.: Twins Delivering Their Way
Admittedly, with a different show than most musicians on Broadway, the Huffer Brothers have managed to do it their way.
A love letter to Moore County
The Moore County Observer will connect you to others and bring a greater sense of pride in the best community in Tennessee.
