Gentleman Jack tees up golf culture play
Jack Daniel’s brand partners with MANORS Golf on apparel, content, events built around etiquette, style, image.
Jack Daniel’s brand partners with MANORS Golf on apparel, content, events built around etiquette, style, image.
For International Tennessee Whiskey Day, we gave each Tennessee Whiskey Trail stop a playful personality …
While Tennessee whiskey is technically a type of straight whiskey, it’s defined not just by geography but by a crucial extra step.
Jack Daniel Distillery remains under family control, with the next public test coming in its June 4 earnings report.
June 13 fundraiser will support United Way programs and nonprofit partners across South Central Tennessee.
A St. Louis warehouse became part of the infamous Prohibition-era whiskey milking case and Lem Motlow’s 1924 murder trial.
Jack Daniel’s has released Halo MK1 – the most premium global release in the Lynchburg distillery’s history.
Jack Daniel’s parent company said it could not reach terms with the French heavyweight.
Firefighters and first responders can receive tour and restaurant discounts as Jack Daniel’s honors its historic Fire Brigade.
Small Batch Rye release with five high-proof batches available only at the White Rabbit Bottle Shop in Lynchburg.
History says the bottle usually stays the same. The harder question for Lynchburg: What changes around it?
Pernod Ricard still cut its full-year outlook as Brown-Forman talks continue and Sazerac enters the picture.
Sazerac’s reported bid for Brown-Forman adds a new twist to the future of Jack Daniel’s parent company.
Interest adds another layer to talks surrounding parent company of Jack Daniel’s, highlights Sazerac’s Tennessee whiskey push.
New zero-sugar Jack Daniel’s and Coca-Cola variety six-pack adds cherry and vanilla flavors to the ready-to-drink line.
Beginning April 1, Moore County farmers face the realities of life after the Jack Daniel’s Cow Feeder Program.
A Brown-Forman-Pernod Ricard deal would reshape the global spirits market in terms of distribution, retail leverage, and competition.
Reports: Brown-Forman had preliminary talks with Pernod Ricard about a possible deal, though the discussions remain uncertain.
New 14-, 12-, and 10-year-old Aged Series whiskeys released – with a White Rabbit Bottle Shop sweepstakes.
A new Jack Daniel’s x McLaren limited-edition bottle drops this month – a nod to McLaren’s 1,000th F1 Grand Prix and 160 years in Lynchburg.
Chris Fletcher named Master Distiller of the Year, while Jack Daniel’s 14-Year-Old Tennessee Whiskey Batch 1 earned World’s Best Tennessee Whiskey.
Distilled spirits remain the largest segment of the U.S. alcohol market, driven by rising volume, economic impact, and growth in ready-to-drink products.
Entertaining beginners or seasoned sippers? Discover how Jack Daniel’s can transform your home into the place to be when the New Year’s countdown begins.
From new flavor launches to booming global demand, here’s how Jack Daniel’s products are helping keep the company steady in a turbulent year.
Jack Daniel’s has unveiled Distillery Series #16 – limited-edition, barrel-proof, finished in syrup barrels – hitting shelves in Lynchburg starting Saturday, Dec. 6.
Master Distiller Chris Fletcher says rye-forward grain bill yields whiskey that embodies the spirit of Jack Daniel’s oldest distillery property.
The Single Barrel Special Release matured atop Tanyard Hill – a site that has quietly aged whiskey alongside the famed Coy Hill for more than six decades.
Bad Bears BBQ won the Chicken competition and finished seventh overall at The Jack. Pitmaster Ryan Viernes says, “I’m still not sure if it’s all real or not!”
On Oct. 10-11, top pitmasters from across the U.S. and around the globe competed for one of the most coveted titles in the sport. The 2025 winners …
Stock buybacks return value to shareholders by reducing the number of outstanding shares, which can boost earnings per share and potentially increase stock prices.
For over 30 years, Lynchburg has hosted the showdown that pitmasters dream about. It’s free. It’s family-friendly. And it’s one weekend you don’t want to miss.
The dynamic partnership between Jack Daniel’s and the McLaren Formula 1 Team is hitting the gas, with the brands announcing a multi-year extension of their global collaboration.
Distillery Series Selection #15: Sweet Mash Tennessee Straight Whiskey is a limited-edition expression aged nearly nine years in Tract 2 barrelhouses.
In Part Two of sharing insight on the history of Master Distillers, we look at the men who carried on the iconic Jack Daniel’s brand – Master Distiller Nos. 4-6.
Farmers’ allotments of slop will be reduced starting Oct. 1. A second round of reductions will follow on Jan. 1, 2026, and the program will officially end March 31.
A breakout star in the Jack & Coke Variety Pack earlier this year, the vanilla twist now gets its own spotlight with a convenient 4-pack of 12-ounce cans.
It’s worth pausing to remember the men whose craft and vision built Jack Daniel’s Tennessee Whiskey into a name known around the globe.
The 2025 Heroes Selection was selected by twin brothers J.B. and L.B. McGowan, both U.S. Army veterans and longtime Jack Daniel’s employees.
The Jack Daniel Distillery isn’t just the world’s most famous whiskey maker – it’s also home to one of the most unique firefighting crews you’ll find anywhere.
Heritage Barrel offers deep layers of caramel, oak, and baking spice that nod to Jack’s earliest days while showcasing modern innovation.
The move follows the success of limited Heritage Barrel bottlings in 2018 and 2019, which earned praise for their unique flavor profile.
Pam Case, who has spent more than 25 years in finance, is ensuring the JDECU serves both its members and the wider community.
Jack Daniel’s is serving up something sweet this summer with the nationwide release of Jack Daniel’s Tennessee Blackberry, a new addition to its flavored whiskey lineup.
Dusty Dickey wears many hats with heart and hometown pride. He’s also spent decades educating, entertaining, and elevating his small-town roots.
Goose Baxter talks whiskey, overalls, and how a small-town distillery turned into an international icon – one tour, one taste, one tale at a time.
Lynne Tolley’s roots run deep in Lynchburg, and she created quite the name for herself around the world working for Jack Daniel’s and Miss Mary Bobo’s.
Explore the Trail and earn entries to win one of five whiskey-themed prize packages by checking in via the Trail’s digital passport.
The campaign will roll out globally this month across television, digital platforms, social media, and in-store activations.
Hunter Wolkonowski came home, not for the cameras or music industry – but for the people who knew her before the world did.
Created by artist Kim Radford, the new Lynchburg landmark celebrates our whiskey heritage and the Lincoln County Process.
Special edition of the Tennessee Whiskey celebrates the ongoing partnership and the companies’ excitement of the F1 season.
Ryan French and his team aim to bring in an extra 2,000 visitors, making it a significant economic driver for local businesses.
The Jack & Coca-Cola Flavors Pack is a convenient six-pack with two 12 oz. cans of each flavor, at a suggested retail price of $17.99.
At a time when female entrepreneurs were a rarity, Mary Bobo broke barriers, establishing herself as a trailblazer in Lynchburg and beyond.
Brown-Forman reaffirmed its annual forecasts, reassuring investors. Shares rose about 8 percent following the announcement.
Think Jack’s newer barrel houses are climate-controlled? Jack Daniel’s Master Distiller Chris Fletcher is blunt: “We don’t heat or cool.”
Master Distiller Chris Fletcher sat in his grandfather’s old office Monday as the seal was cracked on Jack Daniel’s 14-Year-Old whiskey.
14-Year-Old Tennessee Whiskey marking the first time since the 1900s that Jack Daniel’s has offered an expression at this age.
The structure, located behind the South Bottling Plant collapsed early Monday morning. There are no reports of injuries.
B-F has a global workforce of 5,400 employees, and the news release did not detail how cuts would affect specific locations, including Lynchburg.
“There’s a lot of logistics that come into play” with a barrel tree notes Greg Luehrs, Director of Partnerships for Jack Daniel’s at Brown-Forman.
Distillery Series #14 – available on Saturday – is a Tennessee Straight Rye Whiskey finished in high-toast maple barrels.
Barrels from 11 trees available for purchase to fund travel for junior-enlisted service members, families via Operation Ride Home.