Gentleman Jack tees up golf culture play
Jack Daniel’s brand partners with MANORS Golf on apparel, content, events built around etiquette, style, image.
If Tennessee Distilleries Were People at the Party
For International Tennessee Whiskey Day, we gave each Tennessee Whiskey Trail stop a playful personality …
TN Whiskey: Smooth by Tradition
While Tennessee whiskey is technically a type of straight whiskey, it’s defined not just by geography but by a crucial extra step.
Brown-Forman rejects reported $15B Sazerac offer
Jack Daniel Distillery remains under family control, with the next public test coming in its June 4 earnings report.
United in Spirits returns to BBQ Hill
June 13 fundraiser will support United Way programs and nonprofit partners across South Central Tennessee.
Jack Daniel’s Shadow Life
A St. Louis warehouse became part of the infamous Prohibition-era whiskey milking case and Lem Motlow’s 1924 murder trial.
Jack rolls out $600 McLaren-inspired whiskey
Jack Daniel’s has released Halo MK1 – the most premium global release in the Lynchburg distillery’s history.
Brown-Forman: No merger with Pernod Ricard
Jack Daniel’s parent company said it could not reach terms with the French heavyweight.
Jack Daniel’s Salutes Those Who Serve
Firefighters and first responders can receive tour and restaurant discounts as Jack Daniel’s honors its historic Fire Brigade.
Jack Daniel’s releases limited barrel-proof rye
Small Batch Rye release with five high-proof batches available only at the White Rabbit Bottle Shop in Lynchburg.
If Brown-Forman is in play …
History says the bottle usually stays the same. The harder question for Lynchburg: What changes around it?
Pernod finds some lift as deal picture tightens
Pernod Ricard still cut its full-year outlook as Brown-Forman talks continue and Sazerac enters the picture.
Report: Sazerac offers $15B for Brown-Forman
Sazerac’s reported bid for Brown-Forman adds a new twist to the future of Jack Daniel’s parent company.
Report: Sazerac eyes Brown-Forman
Interest adds another layer to talks surrounding parent company of Jack Daniel’s, highlights Sazerac’s Tennessee whiskey push.
Jack and Coke launch zero-sugar variety pack
New zero-sugar Jack Daniel’s and Coca-Cola variety six-pack adds cherry and vanilla flavors to the ready-to-drink line.
The Slop Stops Here
Beginning April 1, Moore County farmers face the realities of life after the Jack Daniel’s Cow Feeder Program.
Brown-Forman merger talks say what?
A Brown-Forman-Pernod Ricard deal would reshape the global spirits market in terms of distribution, retail leverage, and competition.
Jack Daniel’s parent in reported talks
Reports: Brown-Forman had preliminary talks with Pernod Ricard about a possible deal, though the discussions remain uncertain.
Jack Daniel’s unveils new Aged Series releases
New 14-, 12-, and 10-year-old Aged Series whiskeys released – with a White Rabbit Bottle Shop sweepstakes.
Jack, McLaren toast ’26 with limited-edition bottle
A new Jack Daniel’s x McLaren limited-edition bottle drops this month – a nod to McLaren’s 1,000th F1 Grand Prix and 160 years in Lynchburg.
Fletcher named Master Distiller of the Year
Chris Fletcher named Master Distiller of the Year, while Jack Daniel’s 14-Year-Old Tennessee Whiskey Batch 1 earned World’s Best Tennessee Whiskey.
DISCUS: Spirits volume up as revenues fall
Distilled spirits remain the largest segment of the U.S. alcohol market, driven by rising volume, economic impact, and growth in ready-to-drink products.
A Beginner’s Guide to Jack Daniel’s
Entertaining beginners or seasoned sippers? Discover how Jack Daniel’s can transform your home into the place to be when the New Year’s countdown begins.
Brown-Forman faces slower start to FY26
From new flavor launches to booming global demand, here’s how Jack Daniel’s products are helping keep the company steady in a turbulent year.
New Rye Release: Jack taps syrup barrels
Jack Daniel’s has unveiled Distillery Series #16 – limited-edition, barrel-proof, finished in syrup barrels – hitting shelves in Lynchburg starting Saturday, Dec. 6.
Tanyard Hill Rye: Heritage meets innovation
Master Distiller Chris Fletcher says rye-forward grain bill yields whiskey that embodies the spirit of Jack Daniel’s oldest distillery property.
Jack Daniel’s unveils Tanyard Hill Rye
The Single Barrel Special Release matured atop Tanyard Hill – a site that has quietly aged whiskey alongside the famed Coy Hill for more than six decades.
Clucking Amazing
Bad Bears BBQ won the Chicken competition and finished seventh overall at The Jack. Pitmaster Ryan Viernes says, “I’m still not sure if it’s all real or not!”
2025 Results: The Jack
On Oct. 10-11, top pitmasters from across the U.S. and around the globe competed for one of the most coveted titles in the sport. The 2025 winners …
Brown-Forman OKs $400M in stock buy back
Stock buybacks return value to shareholders by reducing the number of outstanding shares, which can boost earnings per share and potentially increase stock prices.
What to know about The Jack
For over 30 years, Lynchburg has hosted the showdown that pitmasters dream about. It’s free. It’s family-friendly. And it’s one weekend you don’t want to miss.
Jack, McLaren extend winning partnership
The dynamic partnership between Jack Daniel’s and the McLaren Formula 1 Team is hitting the gas, with the brands announcing a multi-year extension of their global collaboration.
Jack unveils new Distillery Series release
Distillery Series Selection #15: Sweet Mash Tennessee Straight Whiskey is a limited-edition expression aged nearly nine years in Tract 2 barrelhouses.
The Men Who Preserved a Legacy
In Part Two of sharing insight on the history of Master Distillers, we look at the men who carried on the iconic Jack Daniel’s brand – Master Distiller Nos. 4-6.
Brown-Forman winding down stillage program
Farmers’ allotments of slop will be reduced starting Oct. 1. A second round of reductions will follow on Jan. 1, 2026, and the program will officially end March 31.
Jack & Coke Vanilla returns
A breakout star in the Jack & Coke Variety Pack earlier this year, the vanilla twist now gets its own spotlight with a convenient 4-pack of 12-ounce cans.
The Men Who Shaped an Icon
It’s worth pausing to remember the men whose craft and vision built Jack Daniel’s Tennessee Whiskey into a name known around the globe.
A Toast to Service: Heroes Selection
The 2025 Heroes Selection was selected by twin brothers J.B. and L.B. McGowan, both U.S. Army veterans and longtime Jack Daniel’s employees.
From Whiskey to Heroes
The Jack Daniel Distillery isn’t just the world’s most famous whiskey maker – it’s also home to one of the most unique firefighting crews you’ll find anywhere.
Looking back to move forward
Heritage Barrel offers deep layers of caramel, oak, and baking spice that nod to Jack’s earliest days while showcasing modern innovation.
Jack’s Heritage Barrel now permanent offering
The move follows the success of limited Heritage Barrel bottlings in 2018 and 2019, which earned praise for their unique flavor profile.
Banking on Community
Pam Case, who has spent more than 25 years in finance, is ensuring the JDECU serves both its members and the wider community.
Jack Daniel’s launches Tennessee Blackberry
Jack Daniel’s is serving up something sweet this summer with the nationwide release of Jack Daniel’s Tennessee Blackberry, a new addition to its flavored whiskey lineup.
Dusty Dickey: Jack of all trades
Dusty Dickey wears many hats with heart and hometown pride. He’s also spent decades educating, entertaining, and elevating his small-town roots.
Goose Baxter: Jack of all Tales
Goose Baxter talks whiskey, overalls, and how a small-town distillery turned into an international icon – one tour, one taste, one tale at a time.
Lynne Tolley: A Taste of Lynchburg
Lynne Tolley’s roots run deep in Lynchburg, and she created quite the name for herself around the world working for Jack Daniel’s and Miss Mary Bobo’s.
Father’s Day whiskey-themed giveaway
Explore the Trail and earn entries to win one of five whiskey-themed prize packages by checking in via the Trail’s digital passport.
Jack launches new global campaign
The campaign will roll out globally this month across television, digital platforms, social media, and in-store activations.
HunterGirl returns for The Lawn Sessions
Hunter Wolkonowski came home, not for the cameras or music industry – but for the people who knew her before the world did.
‘Crafting Whiskey’ mural completed
Created by artist Kim Radford, the new Lynchburg landmark celebrates our whiskey heritage and the Lincoln County Process.
Jack-McLaren: ’25 limited edition whiskey
Special edition of the Tennessee Whiskey celebrates the ongoing partnership and the companies’ excitement of the F1 season.
Bringing live music to Lynchburg
Ryan French and his team aim to bring in an extra 2,000 visitors, making it a significant economic driver for local businesses.
New Jack & Coke variety pack debuts
The Jack & Coca-Cola Flavors Pack is a convenient six-pack with two 12 oz. cans of each flavor, at a suggested retail price of $17.99.
Tribute to Southern Hospitality
At a time when female entrepreneurs were a rarity, Mary Bobo broke barriers, establishing herself as a trailblazer in Lynchburg and beyond.
B-F: Canada reaction ‘worse than a tariff’
Brown-Forman reaffirmed its annual forecasts, reassuring investors. Shares rose about 8 percent following the announcement.
Q&A: Master Distiller Chris Fletcher
Think Jack’s newer barrel houses are climate-controlled? Jack Daniel’s Master Distiller Chris Fletcher is blunt: “We don’t heat or cool.”
Fletcher’s ‘pinch yourself’ moment
Master Distiller Chris Fletcher sat in his grandfather’s old office Monday as the seal was cracked on Jack Daniel’s 14-Year-Old whiskey.
Jack Daniel: 14-Year-Old Whiskey
14-Year-Old Tennessee Whiskey marking the first time since the 1900s that Jack Daniel’s has offered an expression at this age.
Jack Daniel barrel house collapses
The structure, located behind the South Bottling Plant collapsed early Monday morning. There are no reports of injuries.
Brown-Forman to cut 12% of workforce
B-F has a global workforce of 5,400 employees, and the news release did not detail how cuts would affect specific locations, including Lynchburg.
Barrel Tree: Bigger and better
“There’s a lot of logistics that come into play” with a barrel tree notes Greg Luehrs, Director of Partnerships for Jack Daniel’s at Brown-Forman.
Jack introduces latest limited edition
Distillery Series #14 – available on Saturday – is a Tennessee Straight Rye Whiskey finished in high-toast maple barrels.
Barrel Tree to support Operation Ride Home
Barrels from 11 trees available for purchase to fund travel for junior-enlisted service members, families via Operation Ride Home.
